Donald Trump has unveiled his latest entrepreneurial venture—a fragrance line boldly named “Fight, Fight, Fight.”
The collection’s launch is gaining traction, fueled by a viral photo of First Lady Jill Biden appearing to smile at Trump during the Notre Dame Cathedral reopening ceremony in Paris, as reported by Fox News.
The ad, using the photo as a centerpiece, touts the fragrances as “A fragrance your enemies can’t resist.”

On Truth Social, Trump enthusiastically announced the launch, writing, “Here are my new Trump Perfumes & Colognes! I call them Fight, Fight, Fight, because they represent us WINNING.”
The Paris ceremony, marking the historic reopening of Notre Dame five years after its catastrophic fire, was a high-profile event attended by French President Emmanuel Macron, Ukrainian President Volodymyr Zelenskyy, and Britain’s Prince William.
Notably absent was President Joe Biden, who declined the invitation, citing a “scheduling conflict.” The First Lady and her daughter, Ashley, attended and were seated near Trump.
Adding to the intrigue, Jill Biden’s choice of a red pantsuit for Election Day last month sparked social media speculation.
With red being synonymous with the Republican Party, many on X speculated that the wardrobe choice hinted at dissatisfaction within the Biden household, particularly after Joe Biden’s July withdrawal from the 2024 presidential race.
Jill Biden has not gotten over the coup that removed her
That’s a Trump vote right there pic.twitter.com/AKhFquk6E6— Jim Hanson (@JimHansonDC) November 5, 2024
Jill Biden also made headlines during a Veterans Day ceremony at Arlington National Cemetery. Her seemingly frosty demeanor toward Vice President Kamala Harris did not go unnoticed.
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Conservative commentator David Harris Jr. described the moment as further evidence of a “rift” within the Democratic Party following Harris’ devastating loss to Trump in the presidential race.
Trump’s new fragrance line, priced at $199 for a single bottle and $298 for a “buy one, get one 50%” deal, is marketed as embodying “strength, power, and victory.”
Damn… absolutely savage.
Trump uses a photo Jill and Ashley Biden sitting next to him with love in their eyes as an ad for his cologne.
“A fragrance your enemies can’t resist.” pic.twitter.com/vZtyWSXcta
— MJTruthUltra (@MJTruthUltra) December 8, 2024
The bottles feature Trump’s iconic raised fist from the July 13 assassination attempt at a Pennsylvania rally, a harrowing event that left three injured and claimed the life of firefighter Corey Comperatore.
The fragrances are proving to be a hit, with two scents already sold out. Trump promoted them as “great Christmas gifts,” directing supporters to his website and wishing everyone a “Merry Christmas, and Happy New Year!”
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The fragrance line adds to Trump’s growing array of products, which includes “God Bless the USA” Bibles and a $400 sneaker collection launched during his presidential campaign. His ventures resonate with his grassroots supporters, framing each product as a testament to patriotism and conservative values.
While the White House and the First Lady have remained silent on the viral photo and fragrance campaign, the buzz surrounding both continues to build, with conservatives embracing Trump’s entrepreneurial spirit as a hallmark of his success.
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